One mark of a popular candidate is the number of small donors that send their hard-earned cash to his campaign. A lot of small donors means said candidate is doing rather well with the reg’lar folks, but a lack of same means that everyday voters are not so interested in the candidate. Unfortunately, it appears that Mitt is on the wrong end of that scale for the 2012 primary season.

The Washington Post looked into Mitt’s small donor pool and found it lacking, calling it Romney’s “enthusiasm gap.”

The Post notes that Romney leads the other candidates in the money race but also notes that the bulk of that cash is coming from big donors, not average voters.

Paul, Gingrich and Santorum all have raised more than half of their money from small donors. Romney’s campaign, by contrast, has brought in just 12 percent of its total from contributors giving less than $200 at a time.

This bodes ill for Romney’s base of support among the people that will actually put him in the White House; the voters.

Forebodingly, the Post sees even worse news for Mitt.

Romney is raising even less from small donors than he did during his 2008 effort. In that campaign, 25 percent of his fundraising came from those supporters, according to a Washington Post analysis of federal filings.

Ugh! This means regular voters like him even less than they did the last time he ran… and lost… his bid to be the nominee.

The fact is, having the most money on hand does not equate to votes necessarily and if Romney isn’t exciting enough average, middle class or lower income donors that does not speak well for his eventual success at the ballot box in this primary.

If Romney does happen to squeak by and become the party nominee — which I still find most likely — if like is happening now, he can’t excite voters in the run up to the general election it will stand to reason that he’ll easily lose to Obama.