Baby Einstein videos, all the rage in the late 90’s and early 2000’s, were marketed as “educational” with the implication that they would make your wee baby smarter. Well apparently that claim isn’t true and now a refund is available to anyone who bought a Baby Einstein video in the last five years. We have all the information you need to get a Baby Einstein refund below.
When the Baby Einstein videos first came out they were an instant success primarily fueled by “Mozart Myth” — the idea that playing classical music to your baby can make them smarter. Now, it seems, the Walt Disney Company is offering a full Baby Einstein refund to people who purchased a Baby Einstein DVD between June 5, 2004 and September 4, 2009. No receipt is required and the offer is valid until March 2010. You can click on this link for complete information on how to get your Baby Einstein refund.
First let me say that the Baby Einstein refund is different than the Baby Enstein recall of the ‘Baby Einstein Discover & Play Color Blocks’, which have been painted with lead paint. You can go here for more on that issue.
This refund is a result of a complaint filed with the Federal Trade Commission by the Campaign for a Commercial-Free Childhood. It accused Baby Einstein of making false and deceptive claims about the educational value of its products. Reportedly research has found that an hour a day of watching Baby Einstein was associated with slower acquisition of new words in infants.
Now babies need plenty of face-to-face contact and verbal interaction, we all know that. This helps them bond emotionally and socially. We also know they need a stimulating environment to encourage them to develop their motor skills and their intellect. Sitting like a TV zombies watching television show after television show doesn’t do much for babies – or any of us for that matter.
Having said that, let me also say that I was a huge consumer of Baby Einstein. My kids loved them, I loved them more. I don’t believe the creators ever intended them to be used as the sole interaction for a baby’s development or even a digital babysitter. So while some parents are feeling duped and seek Baby Einstein refunds, you can watch a terrific video of Finn below fully enjoying his Baby Einstein “Mozart” experience. And for the record, I’m with him.