Bruce Rossmeyer, Harley Davidson tycoon was killed in a motorcycle accident in Wyoming yesterday; he was on his way to the Sturgis bike rally in South Dakota. Harley tycoon Bruce Rossmeyer died when he tried to pass an SUV with a trailer attached, the driver didn’t see him and he was killed.

Bruce Rossmeyer Death

Bruce Rossmeyer Harley Davidson Mogul

Bruce Rossmeyer’s Harley Davidson dealerships were his pride and joy. He built his empire down in South Florida beginning in 1994; he had originally been a car dealer and decided to sell Harley’s as a hobby. From the Orlando Sentinel:

He continued to expand his Harley empire, opening dealerships in New Smyrna Beach, Fort Lauderdale and Pompano Beach, as well as in Colorado, Massachusetts, Mississippi and the Graceland-themed dealership in Memphis, Tenn.

Bruce Rossmeyer’s death has already sent shockwaves through the motorcycling community; those who had arrived at Sturgis were shocked to hear of the accident, one person said that the motorcycle industry would never be the same.

Rossmeyer was Harley Davidson, especially in Florida; that’s where his 109,000 square foot “Destination Daytona store” is which opened in 2005.

Bruce Rossmeyer’s Harley Davidson dealerships were not the only thing he loved in his life; he is survived by his wife Sandy and five children. He was also a huge member of the Daytona community, he furnished the Daytona police with Harley’s for $150 dollars a year; as well as being very generous with a number of charities. The Daytona mayor offered condolences saying that he would definitely be missed in that city.

Bruce Rossmeyer dead at 66.

Bruce Rossmeyer Interview