How many of you have sat through the safety instructions on a plane, and then wondered what exactly the crew had said to you? If you’re like me, you probably pay little attention during that part of the flight. Air New Zealand has come up with a pretty brilliant way to get you to pay attention.
The crew of Air New Zealand Co 737 planes, have participated in safety videos naked; you heard me right, completely in the buff. Here’s the catch, the Air New Zealand Crew is wearing only body paint while making the safety videos.
As you watch the video you can see that the naked Air New Zealand crew use life jackets, seat belts, and other safety devices to obscure the “view” so to speak. The whole point behind this campaign is for passengers to pay more attention during the safety instructions before the flight. From the UK Daily Mail:
Air New Zealand Marketing Manager Steve Bayliss says: ‘We wanted to find a way to deliver these important pre-flight messages to our domestic travellers in a way that was genuine, engaging and fun.
Air New Zealand recently ran an ad campaign called “Nothing to Hide”, in which employee’s wore nothing but body paint. This safety campaign follows suit.
The Air New Zealand body painted crew are actual crew members, not paid actors. Air New Zealand thought it would send a better message to use its own people in the videos. I don’t know about you, but I had even more trouble concentrating on the safety procedures. I hope it doesn’t backfire on them, although they may see an increase in ticket sales.
Sorry, no Air New Zealand naked crew members on actual flights.
Air New Zealand Body Paint Video