The 2009 Hyundai Genesis has been named North American Car of the Year.

Hyundai Genesis

Hyundai Genesis

The luxurious Hyundai Genesis has been named North American Car of the Year by a panel of 50 experts at the 2009 Detroit Auto Show. This is the first time a South Korean automaker has won the prestigious award. The Hyundai Genesis is also a finalist for Motor Trend’s Car of the Year honors in 2009.

Hyundai built the five passenger sedan to compete against the upscale Lexus, Infiniti, and BMW luxury sedans.

Hyundai used to be a joke. The Hyundai Excel in the 1990’s was the lowest car in the marketplace totem pole. The company made cheap cars only bought by people who could not afford other cars. Now, Hyundai has arguably built the best car in America.

Furthermore, in a brilliant marketing move, Hyundai recently introduced a policy that allows a customer to return any car purchased in 2009 if the customer loses his/her job in the year. That’s right. If you buy a Hyundai in 2009 and then you get laid off, you can return the Hyundai to the dealer and get a refund.

Meanwhile, GM, Ford, and Chrysler are begging the government for money, because they are out of ideas and have factories full of cars that absolutely no one wants.

What is Barack Obama’s plan to deal with America being outcompeted by South Korea? To get South Korea to buy more American cars. Here’s what Obama had to say during the third Presidential Debate regarding the trade agreement between the U.S. and South Korea:

“And when it comes to South Korea, we’ve got a trade agreement up right now, they are sending hundreds of thousands of South Korean cars into the United States. That’s all good. We can only get 4,000 to 5,000 into South Korea. That is not free trade. We’ve got to have a president who is going to be advocating on behalf of American businesses and American workers and make no apology for that.”

Newsflash, Mr. Obama. South Koreans view American cars as inferior in just about every respect to their domestic cars, and, frankly, I don’t blame them. Not only that, American cars are more expensive than Korean cars. The reason South Koreans buy so few American cars is not because of tariffs/quotas/regulations. When America makes a better or cheaper car than Hyundai, the Koreans might start to pay attention.

President Obama, instead of bailing out the soon-to-be-finished Big Three, we’d all be better off if you used that money to lower business taxes and/or encourage investment in companies like Tesla that are rethinking the car industry, instead of desperately trying to find a way out of extinction.

Innovation, customer satisfaction, and fine workmanship. That’s how you make money in the long run. It’s sad when a company from Korea, a nation that learned capitalism from the United States, has to teach American businesses that lesson.