The 65-year old front man for the Rock n′Roll band, KISS, Gene Simmons, says that Rock just isn′t dead, ′It was murdered.′ During an interview for Esquire, done by Simmon′s own son, Nick, Big Daddy Gene was remorseful on the state of the music industry. He declared that, ′Rock is finally dead.′ Gene Simmons went to blame file sharing as he observed that, ′Rock did not die of old age. It was murdered.′ In the past, bands went through the trials of live performances, playing where ever they could to gain the attention of a record company. Simmons says that today′s musicians spend more time behind the scenes, using the Internet to spread their music. Indeed, so much of the ′new talent′ these days are so artificial, they rely on too much technology to alter their voices and sounds. File sharing has made selling music nearly impossible.
Gene Simmons told his son Nick that the ′hey-day′ of Rock n′Roll was from the late 1950s trough the mid-1980s. Gene could only name two bands that he considered worthwhile after 1984, Nirvana and Tame Impala. To a certain extent, I have to agree with the Lord of Darkness. Simmons is correct that the music industry has changed considerably with the Age of the Internet. But, on the other hand, the same Internet opens the doors to many new avenues of promotion and creativity.
For example, I turn to the new opening credit segment of the British Sci-Fi series, ′Doctor Who′. With a new Doctor, played by Peter Capaldi, the Season 8 opening sequence is a really cool animation of clock gears and time pieces. The sequence itself was created by a fan of the show, who posted it on the Internet and it was later adopted by the producers. The guy got a job out of his hobby and passion! Watch the video below to see what I’m talking about. Another group of Dr. Who fans perform various music from the series over the Internet, with each participant playing their instrument or singing from their own corner of the world. The whole orchestration is then combined and shared on You-Tube.
Neil Young penned the lyrics that, ′Rock n′Roll can never died.′ That Gene Simmons disagrees to say that Rock is dead, that it was murdered, may be short-sighted. While it is true that the industry which Simmons made his fame and fortune on has gone the way of the buggy whip, I′m sure his son Nick, an aspiring musician himself, sees things differently. File sharing on the Internet may have killed the record business, but wax and plastic albums were replaced, first by CDs, and now by iPods. The Internet itself allows for many more people to promote themselves and their creativity to a vast audience, literally for free.