Calling John Taffer! Despite reports last week that the US government has approved the sale of Palcohol, a powdered alcohol that turns water into rum or vodka, it now seems that Uncle Sam has reversed course. The US Alcohol and Tobacco Tax and Trade Bureau announced Monday that the miracle of powdered alcohol, invented by Mark Phillips, has not been approved for sale to the public. One of the issues in the decision Monday, according to the Palcohol website, is that the ′Fill Level′ is not properly marked on the product′s bag and the amounts may have discrepancies. Phillips invented the substance so that people could make Lemon Drops and other cocktails while on camping trips or in other circumstances where carrying bottles of booze is an inconvenience. Critics say that Palcohol provides more access to alcohol for below-legal-age drinkers. I have to wonder what John Taffer, master of Bar Science and host of the hit TV series, Bar Rescue, thinks about the future of powdered alcohol?
Ah, the wonders of science! Just look at the promise of the 21st Century. Quad-core chips in tablets and smart phones. Instagram, Twiitter and bags of gnocchi which need no refrigeration. I have to wonder why powdered alcohol is any worse than a pizza MRE? Though I can see that some folks will probably abuse the product, snorting their Palcohol instead of mixing it with water. But then, if you are really hip, you are already snorting powdered niacin, good old vitamin B-3. It gives you just as much of a kick as cocaine of crystal meth.
So would you switch to making your Lemon Drops and other cocktails with Palcohol, the powdered alcohol invented by Mark Phillips? Unfortunately, the US Alcohol and Tobacco Tax and Trade Bureau will not approve its sale. The Palcohol website says that the main issue is over the mislabeling and consistency of the Fill Level of the product bags. This story reminds me of the silly Rock Hudson-Doris Day movie, ′Lover Come Back′ where they were competing advertising agents over a new product, VIP, a mint-like candy which turns into pure alcohol once eaten. That product was squashed by the distillery industry before the Feds could block it. Once again proving that fiction is often more true than reality.