Move over Chick-Fil-A! The Barilla Pasta Group faces a boycott by gay activists after a recent statement by CEO Guido Barilla. The world′s largest dry pasta company, based in Italy plans on never showing a non-traditional family in their advertising. Guido told Italy′s Radio 24, ″I would never do an advert with a homosexual family, not for a lack of respect but because we don′t agree with them. Ours is a classic family where the woman plays a fundamental role.″ Barilla added, ″if they (homosexuals) like our pasta and our message they will eat it; if they don′t like what we say, they will eat another.″ This prompted Aurelio Mancuso of Equality Italia to announce that they accept Guido′s offer and will eat other brands of pasta, calling for gays and lesbians to boycott Barilla Pasta.
So once again we are plunged into the culture war. While this is starting in Italy, it will not be very long before we see boycotts and picket lines here in America at your local grocery stores. I can only imagine the time and effort spent by the Liberal Media to showcase this story and begin trashing Barilla Pasta. I′m sure that groups are already plotting their campaigns to hit the streets on the East and West coasts. Will there also be a counter-protest to support Barilla as there was in the case of Chick-Fil-A?
Was what Guido Barilla said even homophobic? My take is that he simply disagrees with their lifestyle. He is not saying that gays and lesbians are inferior or to be discriminated. Guido just wants to run his business the way he wants to and project an image of the traditional family as a being happy eating his company′s pasta. It is his money and if he wants to focus on a particular market, that is his affair. Likewise, if Aurelio Mancuso and the Equality Italia want to wage a Barilla Pasta Group boycott, that is their affair, as well. The nice thing about Capitalism is that there are other options. If Barilla does not want to play to the gay and lesbian marketplace, its pretty easy for them to choose another brand to purchase. So will you buy or boycott Barilla Pasta? Or will you show some real gumption and just make your own fresh pasta instead?